Company
The Company Behind ONSEN WATER 99
About SOC Corporation
SOC Corporation is a Japan-based company engaged in the development and global management of premium wellness and beverage brands.
Headquartered in Japan, the company focuses on building long-term brand value through quality-driven product development, responsible operations, and trusted international partnerships.
SOC Corporation operates with a commitment to authenticity, consistency, and sustainability, ensuring that every brand under its management reflects clear origin, purpose, and responsibility.
Our Role in ONSEN WATER 99
SOC Corporation is the brand owner and global operator of ONSEN WATER 99.
The company is responsible for:
Global brand strategy and positioning
Quality standards and product integrity
Long-term supply and partner relationships
Market-by-market brand development
ONSEN WATER 99 is known in Japan under the original brand name “温泉水99.”
SOC Corporation approaches brand development with a focus on products shaped by nature, time, and place.
This philosophy aligns naturally with ONSEN WATER 99 — a water formed through volcanic geology, deep underground filtration, and time.
Rather than creating products through short-term trends, the company supports brands whose value is defined by origin, consistency, and long-term relevance.
Through this role, SOC Corporation ensures that ONSEN WATER 99 remains consistent in quality and identity across international markets, while respecting local regulations and distribution structures.
Commitment to Quality and Responsibility
SOC Corporation believes that premium brands are built over time through responsibility and trust.
Rather than pursuing short-term expansion, the company prioritizes:
Stable and transparent operations
Clear quality standards
Responsible compliance with local regulations
Long-term collaboration with aligned partners
This approach allows ONSEN WATER 99 to grow sustainably while maintaining its origin, character, and credibility.
A Global Perspective
While rooted in Japan, SOC Corporation works closely with partners across international markets.
Each market is approached individually, with careful consideration of local culture, regulations, and long-term potential.
The company values partnerships built on mutual understanding, shared standards, and a long-term vision.
Explore Further
Learn more about ONSEN WATER 99
Partnership inquiries and collaborations